The problem has never been CHA. It wouldn't get as loud as it does for wrestling and WBB if it were.
The problems are these:
1. The miserable fuck Bowlsby saw fit to hire as MBB coach in 1999, who I refuse to refer to by name because he's a miserable fuck, running the program into the ground while also backing a serial rapist to the hilt, undermining fan support even in the one year the team was objectively good;
2. (1) being compounded by Barta hiring a NCOY who, as it turned out, had no clue as to how to build a program back from the smoking crater it had become and just ended up smoothing out the hole;
3. The loaded geriatric knitters whose decrepit and increasingly wide posteriors cannot be pried from their prime seats owing because money, who only get loud when (a) the poors design to impede the line of sight they don't use, and (b) when they get gassy from their lack of mobility.
Success will fix (1) and (2), and Fran to his credit brought some of the fan support back before his limitations were exposed. Beth just needs to swing her dick around a bit more to solve (3).