I disagree. Iowa State does it, and the Iowa women do it. The University of Iowa Men’s Basketball Team can certainly be a hot ticket again.
Get someone to coach a winning team with explosive athletes that are fun to watch, and stop scheduling like fucking morons and people will come back.
I’m not driving to CHA to watch a bunch of unathletic Iowa kids give up 95 points to Purdue. And I’m not driving to CHA to watch an otherwise exciting basketball team bore me to death beating some place called Elon by 60 points. But if you can give me an exciting team of athletes with a chance to make some postseason noise play a team in the top 100, I will drive to CHA in November.