If they were desperate, the athletic department would be more forceful in directing the collective. They are content.
They are going to need money to play the players directly
Revenue Sharing to Start in 2025
If this settlement is finalized, July 2025 will signal the start of college athletics’ “pay-for-play ” era. This is the most groundbreaking piece of the settlement, as active student-athletes have never been paid directly by their institutions in the history of college athletics.
If a school opts into the settlement, student-athletes are expected to receive up to 22% of the average Power Conference revenue in 2025,
estimated to be between $21-23 million. That figure is expected to grow by about four percent each year. That amount would work like a salary cap, meaning colleges that opt into the settlement do not need to reach that total when paying their student-athletes.
Remember, schools that opt out of the settlement would not be required to pay their athletes. Many schools that aren’t in the current power conferences or don’t offer football as a sport are expected to opt out of the settlement parameters.
They would also not have to reach that determined cap figure if they opt-in and begin paying their players. Ross Dellenger of Yahoo Sports
has reported via X that many schools are expected to use a formula similar to the back pay structure. That would mean football players would receive about 75% of that revenue share, and the remaining 25% would be split between men’s basketball (10-15%) athletes and all other sports (10-15%).
If approved, more than $20 billion of revenue will be shared with Division I student-athletes over the next ten years, with the cap going as high as $33 million for each school in 2035.
75% of 22 million is $16.5 million which is projected to go to Football players
Any statement yet from Iowa on what the plan is for this?
I know the tv deal might bring in an extra $30million/year. 2023 overall revenue was $167 million and it looks like $160 million was spent. $34 million to debt/facilities. Probably need to raise ticket prices or get increased contributions
| Student Fees | $650,000.00 |
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| Conference/NCAA Distributions, Media Rights, and Post-Season Football | $65,487,010.00 |
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| Donor Contributions | $45,861,913.00 |
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| Ticket Sales | $29,671,222.00 |
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| Corporate Sponsorship, Advertising, Licensing | $13,159,689.00 |
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| Other Revenue | $12,587,972.00
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