I think that ultimately the unintended consequence of this will be to hurt a lot of kids too. By turning this into a pure pay for play operation, there's going to be less loyalty. Most respectable schools have historically kept kids on scholly who don't play, get injured, etc. They did that to protect their reputations.
Now, it's going to be more like Prime's speech today. Injured? Not good enough? Sorry. Now GTFO! I got money to pay someone who can.
I think that part of it will grate on the Kirk's of the world.