The difficulty is that there are no F’n rules with this.
The way it’s being done at some other programs; the “collective” is essentially divided among all the players. Then when coach has a transfer or recruit they want to land….they’re calling up a booster and saying “hey, how about doing an NIL deal for this guy?”
3rd parties get involved and help hammer out details of the contract. The issue that arises is that currently, the “rule” for these deals is absolutely non-existent. Technically, they have to provide “something” in return, but there is no guidance on what/how much and zero oversight from the NCAA.
Kirk calls up Mr Hawk and says “hey, we really want to keep KP. Need a million bucks.” Mr Hawk says sweet, here’s the million. Have him make 3 posts on Halo each month.” And we’re done.